Antoine Roussety, Social Media and Business Leadership

Tweeting About the Economy

According to the latest Tweets from Maurice Roussety, franchising has become one of the most effective strategies for new businesses in the modern, globalized economy. This is because the backing of a parent company – in terms of finances, time, manpower, and reputation – gives franchises a competitive advantage in such an overly saturated market. This is certainly the case in Australia, where franchising generates revenues in excess of $144 billion annually, and directly employs more than 460,000 Australians through roughly 1,160 different and unique franchising systems.

Those who tune in to Dr. Maurice Antoine Roussety’s social media activity have the benefit of understanding the global economy on a large scale. As an academic and professional, he has spent decades studying effective business strategies and is now turning to the internet in order to spread his newfound understanding with those who are shaping the global business world.

For Maurice Roussety, the post digital economy is something to take advantage of. Dr. Maurice Roussety is an expert in finance, marketing, franchising, and general business practices. He is in the unique position of being both an accomplished and respected academic as well as a successful and esteemed businessman in his own right. He has two Masters degrees, one in Business Administration and one in Leadership — both from the University of New England in New South Wales. He also holds a Ph.D. from Griffith University (Queensland), with his thesis on intellectual property and franchise-business valuation. As part of his thesis, he also created the Franchise Risk Imputation Model (FRIM), which establishes a framework based on two cornerstones: risk-free rate and total risk as measured by the sum of market specific and company specific risks. According to him, this is useful because “presently there is no web portal or published methodologies that systematically and comprehensively rate the efficiency and goodwill of a franchise system. Independent knowledge about the strength and viability of new, emerging, and mature franchise systems is paramount to franchisors, franchisees, lender, professional advisers, government, and investors”

Social media provides all of us with a singularly unique advantage. We have the ability to gain information almost as soon as it is discovered. We have updates on our phones and alerts on our laptops that tell us when our favorite news outlets have posted information about topics that matter to us. Professionals are using social media to their advantage in the business world as well

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