Maurice Antoine Roussety, An Opportunity in Globalization

Maurice Antoine Roussety, An Opportunity in Globalization

The Golden Opportunity

For Dr. Maurice Roussety this globalization of the world’s economy is something that he has focused on as both an entrepreneur and an academic. As a financial and marketing expert, expert in franchising, and researcher in the field of business, he has spent years studying how the current market is shifting as a response to these advances. He has a Masters of Business Administration as well as a Masters of Leadership from the University of New England in New South Wales. He also holds a Ph.D. in Intellectual Property and Franchise-Business Valuation from Griffith University in Queensland. This background in academia helped him write his thesis paper, “An Integrated Economic Model for the Evaluation of Franchise Systems – A Synthesis of Agency and Finance Theories.”

The number one change that we are experiencing in our global market is a resurgence of the franchising industry. In Australia alone, the franchise market generates revenues in excess of $144 billion and directly employs more than 460,000 Australians through over a thousand franchise systems. The reasons for this prominence in franchising are complicated, but it essentially boils down to the fact that the market is more competitive than ever before. This has turned many professionals away from starting their own businesses. Rather, they are taking on franchising, which already have an established client base, and therefore, a higher chance of succeeding.

For Dr. Maurice Roussety (official account on YouTube), redefining leadership in a global environment means looking to the future of industries and understand the larger role they play in international business. The world is only going to get smaller, and that means that the modern business world is constantly scrambling to make sure that they get the biggest cut of the pie.

The global economy and society is growing exponentially with every passing day. Not only are new mega-businesses emerging ever day, there is more inter-connectivity than ever before. The topic and issue of globalization all comes down to one simple catalyst: the ubiquitous nature of technology. No longer are highly technological devices something that only the privileged can have. The vast majority of individuals today have access to smart phones and computers with more power than those that initially landed the United States on the moon. With all this power, spheres of individuals are gathering outside of any geographical limitations that were previously imposed on them. Communities of individuals from around the world are able to come together thanks to smart phones and the internet and this has had profound impacts on the way that business is conducted in our modern world.

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