Maurice Roussety and Economics

What Dr. Roussety Believes

According to business expert Maurice Roussety, there are a number of economic strategies that are flourishing in today’s economy, despite being largely neglected for the last two decades. Franchising is one of the most successful business strategies today because it has managed to remain competitive in an overly saturated, overly competitive global economy. Franchising is such a powerful strategy because it draws on the resources and reputation of a larger parent company, allowing new businesses under their model to have a competitive head start in the market. According to Dr. Maurice Roussety, the franchise sector in Australia is particularly well developed. It has attracted several Commonwealth Government studies because it generates revenues in excess of $144 billion annually, and directly employs more than 460,000 Australians through 1,160 different and unique franchise systems. “Presently there is no web portal or published methodologies that systematically and comprehensively rate the efficiency and goodwill of a franchise system. Independent knowledge about the strength and viability of new, emerging, and mature franchise systems is paramount to franchisors, franchisees, lender, professional advisers, government, and investors”

As a professional himself, Maurice Roussety understands the needs that businesses face in the modern economy. That is why he expressing his demand for franchising. He knows that in order for companies to remain competitive, they must find partnerships and resources where ever they can get them. It is not a matter of giving up, but rather a matter of consolidating skills and resources.

Dr. Maurice Roussety (official account on YouTube) is an Executive Consultant DST Advisory and Lecturer in Small Business, Franchising, Entrepreneurship, and Marketing at Griffith University in Queensland, Australia. He received his Ph.D. from Griffith University as well, publishing his paper on intellectual property and franchise-business valuation. He also has a Masters of Business Administration and Masters of Leadership from the University of New England in New South Wales, has and consulted with Westpac, Optus, IAG, ACCC, Australia Post, and Coles Myer.

Dr. Antoine Maurice Roussety is currently one of the most sought after professional consultants in the world. What he offers to companies is a unique perspective on the modern business world. This means having an honest understanding of what is working and what is not working around the world, as well as understanding why. This knowledge has taken decades to accumulate, but he is now using his experiences and knowledge to the benefit of businesses around the world.


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