Maurice Roussety, Is Business Shrinking or Growing?
Economists agree that in the last ten to fifteen years there has been a general “flattening” of the world’s economy. This flattening means that there is more communication and exchange of information between people around the world than ever before. In many ways this is a great thing. The sharing of information such as science, technology, and medicine, are mutually beneficial to everyone on the planet. At the same time, it has completely changed our societies on many levels. First, the availability of information and ways in which we talk with one another have changed drastically. With the invention of smart phones, the internet, and social media, individuals are plugged in to the world wide web, as well as one another, almost constantly. This revolution in the way we communicate has also affected business on a global scale. It is now easier than ever for businesses to establish new branches or extend their operations in foreign countries. That is why there has been a marked increase in the number of international businesses in our global economy.
Dr. Maurice Antoine Roussety (on Vimeo) has spent decades studying the job market. He has an undergraduate degree in Economics and Accounting from Monash University, a Masters of Business Administration and Masters of Leadership from the University of New England in New South Wales, as well as a Ph.D. in Intellectual Property and Franchise Business Valuation from Griffith University in Queensland. This academic background has given him a large-scale picture of the global job market. At the same time, he is an accomplished professional in his own right. He is an expert in finance and marketing and has been consulting with businesses for more than a decade. This work has also given him a deep insight into the minutia of the economy and how they work together.
Therefore, with such a saturated start up market, new business prospects have come to dominate the global economy, specifically franchising. Although franchising is not a new concept, it has found new ground in our post digital era economy because the concept allows newly established franchising to piggyback off the goodwill of their parent company. This goodwill, or reputation, is invaluable for new businesses that do not have the time, money, or resources to establish a client base quickly.
Dr. Maurice Roussety (on CrowdRise) believes that the effects of globalization on modern economies means that it is harder than ever for new businesses to establish themselves. A much better option is to rely on a parent company for their goodwill and reputation as an important driving force in attracting and retaining customers.